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Imagine an overpriced product with no obvious value to the consumer and a brand name with zero reputation in the market. Add to this situation a mere hundred-thousand-plus competitors of whom most damage the product’s reputation with their amateurish marketing campaigns. And by the way, your annual marketing budget cannot exceed a few hundred Dollars.
These days, more than ever, many people are looking into alternative ways to make money, and they are all lured into believing that a computer with a high-speed Internet connection plus a website can do just that. And YES, you can! Start a business a la Demand Studios, and you can make millions!
Today’s writing and publishing world is shrugging off the old “exclusive-club” mentality, but it is, by any means, not a friendly place for an aspiring writer. As a matter of fact, the industry has turned into a shark tank. When I refer to “the industry” I mean, among other businesses, the traditional publishers, most of who are struggling these days, but they are not the actual problem. The “shark tank” is dominated by new startups in the industry, mostly vanity publishers, who produce significant profit without delivering the results they promise. It seems that scammers possess a much keener business sense than the traditional publishing businesses, and they are taking the better part of a multi-million Dollar business.
Most of us aspiring writers sign up for Online forums, either to pitch new ideas and wait for feedback, or to ask for advice, but foremost to “build a platform.” “Building a platform” is based on a very basic principle: If nobody knows you, nobody will buy your books.
I just received the latest issue of my favorite most useless magazine, Writer’s Digest. Why I still receive it, I don’t know; I don’t keep track when my subscription ends, and it will hopefully end some time soon. It took me an annoying five minutes to page through the magazine to find there was nothing in there that would even remotely interest me.
Publishing with Outskirts Press, in my very personal opinion, is a loose-loose situation. Initially, you, the author, pay substantial fees to Outskirts Press to have your book published. Then you have no choice but to set a high sales price per book, which limits your chances for success substantially. In order to make any profit you need to set the sales price above printing costs plus the Outskirts Press sales fee. Let’s assume you spent about $1,000 with Outskirts Press (You can easily end up much higher than that). Let’s further assume your sales price includes a mere $2.00 profit for you, the author. In order to reach a return of investment you need to sell 500 copies. This may sound easy, but, yet again, it is impossible with a price tag of $19.95 for a children’s book.
