Today’s writing and publishing world is shrugging off the old “exclusive-club” mentality, but it is, by any means, not a friendly place for an aspiring writer. As a matter of fact, the industry has turned into a shark tank. When I refer to “the industry” I mean, among other businesses, the traditional publishers, most of who are struggling these days, but they are not the actual problem. The “shark tank” is dominated by new startups in the industry, mostly vanity publishers, who produce significant profit without delivering the results they promise. It seems that scammers possess a much keener business sense than the traditional publishing businesses, and they are taking the better part of a multi-million Dollar business.