Most people rust out due to lack of challenge.
– Unknown

American Male Prostitute - A Novel by Wilfried F. Voss

It is safe to assume you came to read this entry due to its title, Chocolate Jesus. Some of you may find it intriguing, or provocative, or challenging, or bizarre, or… Whatever you call it, it got your attention, and that is my point.

Just today I found an entry in the Online forum at AuthorNation.com (in my personal opinion the most civilized forum for writers). A fellow author complained about a book that apparently sells very well in the United States, but whose title he found somewhat annoying.

The book in question is I Hope They Serve Beer In Hell by Tucker Max. Let me quote from the product description section at Amazon.com: “My name is Tucker Max, and I am an asshole. I get excessively drunk at inappropriate times, disregard social norms, indulge every whim, ignore the consequences of my actions, mock idiots and posers, sleep with more women than is safe or reasonable, and just generally act like a raging dickhead. But, I do contribute to humanity in one very important way: I share my adventures with the world.”

First, as we all have noticed, the title is catchy, and, in my very personal opinion, there is nothing wrong with that. I am reminded of Al Franken’s “Rush Limbaugh is a big fat liar.” I have to admit I haven’t read it, but the title sticks, and what I heard about the book, it is not about Rush Limbaugh.

Secondly, the author is very provocative and, as it appears, very successful. Whether we agree with his style or not is of no consequence. Tucker Max is not only a writer, good or not doesn’t matter, but he is definitely an outstanding marketer for his book.

I, for my part, have learned a good lesson on the importance of title design and how to get the attention of potential readers. That lesson, however, came after I started writing my newest novel American Male Prostitute. My intention was to be provocative but, unlike Tucker Max, my book has a real storyline.

And, by the way, Chocolate Jesus is a song by Tom Waits on his CD Mule Variations. I remember the day when I checked his large collection of CDs in a local music store. Just reading the titles of his songs was pure fun. The actual performances, however, did not appeal to me. There are some good ones, but mostly it is not my (very personal) taste. Nevertheless, since that time I can always point to Tom Waits’s music when it comes to recommend potential book titles.

Here are just a few more examples (Haven’t checked if they already exist as a book title, though):

• Cemetery Polka
• Tango Till They’re Sore
• Lie To Me
• Little Drop Of Poison
• Fish In The Jailhouse
• What Keeps Mankind Alive
• The Piano Has Been Drinking (Not Me)
• Pasties And A G-String (At The Two O’Clock Club)
• Bad Liver And A Broken Heart
• Better Off Without A Wife
• Warm Beer And Cold Women
• Drunk On The Moon
• Just Another Sucker On The Vine
• Is There Any Way Out Of This Dream?
• You Can’t Unring A Bell
• I Hope That I Don’t Fall In Love With You
• Grapefruit Moon
• Little Trip To Heaven