Beyond the Bookstore: Holding Book Events in Non-Traditional Venues

On September 2, 2010, in Writing & Publishing, by Wilfried F. Voss

What’s a non-bookstore event? Well, obviously it’s anything outside of a bookstore but more than that, it’s a unique location, likely in your city or town. We’ve done events at video stores, electronics stores, grocery stores, restaurants, coffee shops, even Hallmark stores. When you start to dig into this market, the possibilities are really endless. It’s just a matter of finding a place that will make sense to host your event.

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Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

If you’re tired of hearing “no” every time you try and secure a book signing, take heart. Signings have become a lot more challenging since more books than ever are being published each year and stores are cutting back on events. What’s an author to do? If you’re hungry for an event and not willing to wade through the endless submission process of a bookstore, consider doing events in non-bookstore markets.

What’s a non-bookstore event? Well, obviously it’s anything outside of a bookstore but more than that, it’s a unique location, likely in your city or town. We’ve done events at video stores, electronics stores, grocery stores, restaurants, coffee shops, even Hallmark stores. When you start to dig into this market, the possibilities are really endless. It’s just a matter of finding a place that will make sense to host your event.

Picking the Right Venue

The first piece of this is picking the right venue. The venue can depend on a few things; first, you might look at the topic of your book to help generate some ideas. We once had an author who wrote a book on wine/movie pairings – pairing the right wine with a movie. I placed this author in a Blockbuster Video and the results were tremendous. I had another author with a computer book and I placed him at a computer store on a busy Saturday afternoon. He sold out of some 65 copies of his book in one afternoon. Another great venue is a Hallmark or some other gift shop. Why? Because people are going to a gift shop or Hallmark for one thing: a gift. Autographed books make great gifts.

Selling the Idea to the Venue

This will take a bit of work because it’s likely that the venue has never even entertained the idea of doing an event, let alone an author signing. You’ll need to make sure they are clear on the WIIFM (what’s in it for me): tell them you’ll be promoting the event, marketing it to the media (which we’ll cover further on in this article). Make sure they know that you’ll handle the book orders (meaning getting the books to the store) if need be.

Yes, there is a lot more legwork involved for these events, but the payoff is huge. You may have to sell the books to them on consignment; what that means is that they take the books and can return to you whatever they don’t sell. Encourage the venue, however, to keep a stock in their store after the event in case people come by when you’re gone. I’ve done this before, and nine times out of ten the books never get returned to the author and are sold instead. Also, in many cases the store will often reorder and before you know it, you’re part of their inventory.

The other piece to this is to try, whenever you can, not to go through their corporate offices. Much like doing an event at Starbucks (which I’ve also done) and Hallmark, a pitch to corporate could take weeks and even months to approve. Most stores have the ability to approve from 3-5 events per year, meaning that they can have events at their store without having to go through the corporate offices. Most major corporations do this so that the stores can provide community support without getting bogged down in tedious paperwork for event approval. If you can avoid the red-tape of a corporate approval, do that whenever you can.

Selling the Books

As I mentioned, you will likely have to do a consignment. The inventory part for most major stores gets tricky, and if the books have to be approved for inventory, you’ll end up going through corporate again. More red tape. Try to work with the venue as much as you can so you don’t have to create an inventory of your books. The upside, however, is that if the inventory process is easy, you will be on their reorder list for the future!

Marketing the Event

This is the easy part, believe it or not. Local media loves local authors and while that’s a good foot in the door – the unique venue location will virtually seal the deal. Market yourself to media well in advance of the event and then again the event day. Also, if you’re doing an event in a mall, see if you can get the other stores to participate by doing bookmarks or bag stuffers. Bag stuffers, by the way, are a great way to help the store market your event. You could also do a custom bookmark. With printing so cheap these days, it might be easier to have event-specific bookmarks made up that you can give to the store to help them push the event to their patrons.

Make sure you get the store OK first, before you hand them bag stuffers and bookmarks. Also ask if you can create a poster that includes your book cover and the event information. See if you can get a placement on the venue website and perhaps a notification sent to their mailing list. Unlike bookstores that crank out author events all the time, a unique venue that doesn’t see author events all that much will be much more receptive to promotional ideas.

More Venue Ideas

Once you take your eye off of the bookstore focus, the opportunities for book events are endless. Consider the following: street fairs, farmers markets, gyms, yoga studios, wineries, art stores, Starbucks, coffee shops, restaurants, grocery stores, airports. Yes, I said airports. I’ve traveled a great deal and almost every time I go through the San Diego airport, Dallas Fort Worth or San Francisco, I see an author signing their books. Look out for this: if you’re not paying attention you could miss it while rushing to catch your flight.

Other Benefits to Doing Non-Bookstore Events

The benefits of these types of events are pretty significant, especially if speaking and events are part of your marketing tool kit. Book events held in these exclusive markets will not only take you off the track of competing for space in a bookstore, but because they are unique they will draw much more attention both from the media and readers.

Having a traditional book signing is always great. It will help you get into the bookstore market and might even get your book on their shelf. But if bookstores aren’t open to an event, don’t let that discourage you from planning one. Being unique will not only help you gain more attention, but it will help to keep you out of the rejection funnel that often comes from competing in a high-traffic market. Also, venue events outside of bookstores are a fun way to build an audience, get your feet wet doing events and speaking and grow your career as an author!

The Poet And The Short Story Writer

On September 2, 2010, in Guest Writers, Joy J. Kaimaparamban, by Joy J. Kaimaparamban

When I was studying in high school classes I started writing poems. As I felt no satisfaction in my poems, I wanted to correct them with the help of some talented persons. I could get acquaintance with celebrated poet Vayalar Rama Varma. He was a friend of my father. I went to his house with one of my poems. With reluctance I showed I showed the matter to him. He was pleased knowing that I was writing poems. He made some corrections in it and returned it back.

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Joy J. Kaimaparamban is the author of The Ayurvedic Healer, a novel published by Copperhill Media. For further information log on to his blog at http://www.kaimaparamban.com.

When I was studying in high school classes I started writing poems.  As I felt no satisfaction in my poems, I wanted to correct them with the help of some talented persons. I could get acquaintance with celebrated poet Vayalar Rama Varma.  He was a friend of my father. I went to his house with one of my poems.  With reluctance I showed I showed the matter to him. He was pleased knowing that I was writing poems.  He made some corrections in it and returned it back.

I had gone to the tip of joy.  After it I used to write poems and got corrected them by the celebrated poet.  I supposed him as my preceptor or Gurunadhan writing.
One evening, while I was coming back from school, I happened to see a boy in the middle of a small crowd.  He had worn only a knicker and he had been singing a film song with the help of the orchestra, which he himself had adjusted by beating the both sides of his stomach with his hands.

For me it was a heartbreaking event. Despite the crowd was giving him small coins I had nothing to give him.  I walked home with a heavy heart.  In my heart the black scars of the singing boy’s stomach were remaining.

I tried for writing a poem on the subject.  Unfortunately I could not.  But I had to write something about the boy.  So I wrote a short story under the title ‘Paattukaaran Cherukkan’, (The Singer Boy).  Several times I rewrote it.  At last I showed it to my father.  I got appreciation from him.

On a Saturday I went 
to the house of my preceptor.  Reading the short story he opined that I had 
chosen the correct way.

I stopped writing poems and wrote stories in both languages, Malayalam and English.  I sent Malayalam stores to several periodicals and some of them were published.  I did not dare sending English stories to any publication, because I was not enough courageous.

I concentrated on publishing my Malayalam works, but I had not stopped writing in English.  Being an undergraduate I was rather inferior to take out my English works in sunlight.

But still I was writing in English.  I was unable to come out from the charming beauty of English language.


I believed that one day my English books too will come out.  After retirement from service, I began trying to enter into the vast world of English literature.

 At last, my first English novel, ‘The Azure of Solicitude’ was published in 
2009, the second novel ‘The Ayurvedic Healer’ was published in 2010.

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The World Of Literature And Art

On September 2, 2010, in Guest Writers, Joy J. Kaimaparamban, by Joy J. Kaimaparamban

The world of literature is a wonderful one. If you refer its history you can convince the fact. From my childhood I read fiction and non-fiction aw well. I was interested to know the lifestyles of ancient and modern writers. I am having a special interest in reading the biographies of Artists too. Many Artists as Michaelangelo, Leonardo Da Vinci, Raphael and Rubens and the like are shining in my memory. Several novelists have written fiction based on the lives great artists and writers.

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Joy J. Kaimaparamban is the author of The Ayurvedic Healer, a novel published by Copperhill Media. For further information log on to his blog at http://www.kaimaparamban.com.

The world of literature is a wonderful one.  If you refer its history you can convince the fact. From my childhood I read fiction and non-fiction aw well.  I was interested to know the lifestyles of ancient and modern writers.  I am having a special interest in reading the biographies of Artists too.  Many Artists as Michaelangelo, Leonardo Da Vinci, Raphael and Rubens and the like are shining in my memory.  Several novelists have written fiction based on the lives great artists and writers.

A novel about the colossus fictionist Dostoyevsky has been published in Malayalam language under the title ‘Oru Samkeerthanam Pole’ (Like a Hymn).  It has been written by Perumbadavam Sreedharan, a celebrated 
novelist. I have read numerous works of old and new writers.  I could not have seen such a genius writer as Dostoyevsky who had brought out the pearls from the very depth of minds.

Kerala is a small land.  But many talented writers and artists had born here.  You cannot forget the of Raja Ravi Varma the celebrated artist of Kerala.  I could have befriended with efficient artists.  Many of them had disappeared behind the curtain of death.

When I think about the writers of Malayalam language, Muttathu Varkey comes into my mind first.  He was the Thomas Hardy in Malayalam language.  He wrote a lot of novels in Malayalam and he had translated the outstanding Russian novel ‘Doctor Zhivago’ into the language.

There were several talented writers in Malayalam as P Bhaskaran, Uroob (P.C.Kuttikrishnan), S.K. Pottakkat, Vaikom Muhammed Basheer, and the like.  Many writers and artists are still active with their works.

When I think about Indian writes Rabindra Nath Tagore comes first.  Despite a Bengali he wrote in English.  For his work ‘Gitanjali’ he received the Nobel Prize.  He was the only Indian writer who had won the Nobel Prize.

There lived in India, several great writers who wrote in their won languages.  Some of them are Munshi Prem Chand, Dr. Mulk Raj Anand, Kishen Chandar, K.A.  Abbas, Yashpal, and the like.  Still there are active writers and artists in 
the Indian Art world.


There are few English writers from Kerala.  The name of Arundhathi Roy stands first in the line.  She brought a Booker Prize for Kerala.
 I wish to be one of the English writers in India.

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Kindle Edition: The Truth About the New Rules of Business Writing by Natalie Canavor and Claire Meirowitz

On August 26, 2010, in Amazon Kindle, by Wilfried F. Voss

The Truth About the New Rules of Business Writing is filled with insights into improving all your written business communications. From everyday letters, e-mails, and reports to Web site content, proposals, and new media, you’ll discover what it takes to make every written word count.

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The Truth About the New Rules of Business Writing is filled with insights into improving all your written business communications. From everyday letters, e-mails, and reports to Web site content, proposals, and new media, you’ll discover what it takes to make every written word count. A valuable resource, written in a concise and easy-to-read format, that you’ll turn to again and again.” - Jerry Allocca, President, CORE Interactive

“An Elements of Style for our time…accessible, step-wise advice for communicating ideas to modern readers, whether of e-mails, promotional materials, or the printed page.” - Susan Gilbert, President, Interactive Elements Inc.

“The essential skill of today’s businessperson is the ability to communicate clearly and persuasively. We are now often judged solely on the basis of our written communications. The Truth About the New Rules of Business Writing will make you a much better communicator. It’s packed with examples, checklists, and easy-to-follow guides. This book has plenty of smart ideas you’ll immediately apply to e-mails, letters, reports, Web, and social media. If you want to instantly improve the quality of your writing, this is the book to read.” - Victor Urbach, President, The Optran Group; Publisher, The Urbach Letter

“Times have changed. Business has changed. The Truth About the New Rules of Business Writing really does speak the truth for today’s marketplace. It covers all the ground, including things like e-mail and social media. It should be required reading for people starting careers, looking to move up the ladder, or even when they start a business. It will be required reading for my sales team!” - Jim Josephson, Vice President, U.S. Sales, Energy Advantage Inc.

“Filled with clear, practical principles and examples, The Truth About the New Rules of Business Writing is an essential guidebook for businesspeople who want their writing to get results. This useful reference book takes the fear out of putting fingers to the keyboard. Keep it on your desk because you’ll refer to it often.” - Julie Freeman, ABC, President, International Association of Business Communicators

“All my clients are getting a copy of The Truth About the New Rules of Business Writing. It’s packed with practical tips that even the most experienced writer can use. It’s an easy read, but don’t let that fool you. My new mantra is, ‘Is it say-able?’” - Karen Susman, The Networking ToolboxTM, Speaker, Trainer, and Author

“Business is about communication, and Natalie and Claire have given us a crucial and invaluable tool. Whether you’re writing a simple e-mail or a multimillion dollar proposal, The Truth About the New Rules of Business Writing is a must read!” - Jeff Goldberg, Professional Speaker, Trainer, Coach, and Author

“The authors ofThe Truth About the New Rules of Business Writing understand that your true business abilities are transmitted to your colleagues and clients through your e-mails, memos, documents, and reports. If your writing is drab and old-fashioned, confusing or conflicted, you’re in need of a writing makeover. This sharp, concise, and useful book gives you a step-by-step guide to making your writing shine with the clarity and impact that’s demanded in today’s competitive business environment.” - Deborah K. Herman, Founder and Publisher, Building Long Island

“Good writing starts with good thinking. This book shows you how to do both–and in a way that’s effective for our electronic present.” - Peter Krass, President, Petros Consulting LLC

The Truth About the New Rules of Business Writing is a masterfully crafted guide of best practices for effective and practical business writing in the 21st century. A dynamic writing duo, Canavor and Meirowitz provide an eloquent communication tool for print and digital media in today’s evolving, fast-paced global society.” - Jessica McAleer Decatur, Director of Public Relations, St. Joseph’s College, Long Island Campus


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Tibet: Lhamo La-tso – The Oracle Lake

On August 25, 2010, in The Eleventh Incarnation, by Wilfried F. Voss

Lhamo La-tso or Lhamo Latso, the small oval ‘Oracle Lake’, is where senior Tibetan monks go for visions to assist in the discovery of reincarnations of the Dalai Lamas. Other pilgrims also come to seek visions. It is considered to be the most sacred lake in Tibet. It is also known as “The Life-Spirit-Lake of the Goddess”, the [...]

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Lhamo La-tso or Lhamo Latso, the small oval ‘Oracle Lake’, is where senior Tibetan monks go for visions to assist in the discovery of reincarnations of the Dalai Lamas. Other pilgrims also come to seek visions. It is considered to be the most sacred lake in Tibet. It is also known as “The Life-Spirit-Lake of the Goddess”, the goddess being Palden Lhamo, the principal Protectress of Tibet. Other names include: Tso Lhamo (mTsho Lha mo), Chokhorgyelgi Namtso (Chos ‘khor rgyal gyi gnam mtsho) and Makzorma (dmag zor ma) and, on old maps, as Cholamo.

Oracle or Vision Lake

It is said that Palden Lhamo, as the female guardian spirit of the sacred lake, Lhamo La-tso, promised Gendun Drup, the 1st Dalai Lama in one of his visions “that she would protect the reincarnation lineage of the Dalai Lamas.” Ever since the time of Gendun Gyatso, the 2nd Dalai Lama, who formalised the system, the Regents and other monks have gone to the lake to seek guidance on choosing the next reincarnation through visions while meditating there.

The particular form of Palden Lhamo at Lhamo La-tso is Gyelmo Maksorma, “The Victorious One who Turns Back Enemies”. The lake is sometimes referred to as “Pelden Lhamo Kalideva”, which indicates that Palden Lhamo is an emanation of the goddess Kali, the shakti of the Hindu god Siva.

“Lhamo Latso . . . [is] a brilliant azure jewel set in a ring of grey mountains. The elevation and the surrounding peaks combine to give it a highly changeable climate, and the continuous passage of cloud and wind creates a constantly moving pattern on the surface of the waters. On that surface visions appear to those who seek them in the right frame of mind.” – Reference: The Search for the Panchen Lama by Isabel Hilton.

It was here that in 1935, the Regent, Reting Rinpoche, received a clear vision of three Tibetan letters and of a monastery with a jade-green and gold roof, and a house with turquoise roof tiles, which led to the discovery of Tenzin Gyatso, the present 14th Dalai Lama.

Monks from the Panchen Lama’s Tashilumpo monastery looked into the waters of Lhamo Latso lake and saw the upper half of a horse, the lower half of a goat and the Tibetan syllable ”grwa”. Those and other signs led them to a nomadic area called Lhari, and in it a young boy named Gedhun Choekyi Nyima. He bore birthmarks on his back similar to the symbols seen in the waters of the lake. He was born in the year of the horse. And he could instinctively point the way to Tashilumpo monastery. – Reference: In Search of the real Panchen Lama – The Sydney Morning Herald.

Geographical Setting

The lake is in Gyaca County, Lhokha to the southeast of Lhasa, Tibet, and a four-hour hike from the Gelugpa Chokorgyel Monastery at an altitude of about 5,300 m. (17,388 ft) and covers an area of only about 2 square kilometres (0.77 sq mi).

Chokorgyel Monastery itself is about 115 kilometres (71 mi) northeast of Tsetang and about 160 km (99 mi) southeast of Lhasa, at an altitude of 4,500 m (14,764 ft).

The old path from Chokorgyel Monastery used to be paved to make access easier for the senior monks wishing to visit the lake. Half way along is a diamond-shaped pond fed by glaciers known as Yoni Lake. On a ridge near the top of the pass overlooking the lake a ritual shökde or throne was built for the Dalai Lama, where he once sat to divine the future while gazing into the lake about 1 kilometre (0.62 mi) in front and 150 metres (490 ft) lower down. Nowadays it is buried under a mound of silk scarves (hadak).

Many pilgrims come each year to Lhamo La-tso believing that, with proper devoutness, and after fasting for three days and refraining from talk, they will be rewarded with a revelation of their future in the skull-shaped mirror of the lake.

Previously there was a temple to Maksorma (rGyal mo dMag zor ma) or Machik Pelha Shiwai Nyamchen (Ma gcig dPal lh Zhi ba’i nyams can), an unusually peaceful form of Palden Lhamo, at the eastern end of the lake which is now marked only by prayer flags and offerings left by pilgrims.

There is a kora or pilgrimage walk around the lake.

Source: http://en.wikipedia.org/wiki/Lhamo_La-tso

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Let’s Write A Novel – Writing Helps

On August 24, 2010, in Writing & Publishing, by Wilfried F. Voss

A writing tool is not a guarantee for error-free writing or good style. The spell-checker cannot help you when you have trouble distinguishing between there, they’re, and their. In the same sense, the grammar checker is only a supporting tool, a first initial step toward correct and good writing. In the end, it takes a human being to create the final result.

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I did mention it in previous posts; there are a myriad of programs available – mostly for PCs – to support the novel writing process. I will not go into details and list them here, because my experience is that most of these writing tools have their specific insufficiencies, predominantly represented by lack of word processing power.

A standard word processor will be sufficient for most authors. In addition to putting your thoughts on screen and paper it provides vital functions such as spelling and grammar check. My personal preference is Microsoft Office (Word and Excel), but OpenOffice as well as Apple’s iWork are just as good. If you follow the rules of our little writing project you don’t need a special program.

Note: Don’t be fooled! A writing tool is not a guarantee for error-free writing or good style. The spell-checker cannot help you when you have trouble distinguishing between there, they’re, and their. In the same sense, the grammar checker is only a supporting tool, a first initial step toward correct and good writing. In the end, it takes a human being to create the final result.

Thesaurus – Every good word processor comes with a Thesaurus, but my absolute favorite is Thesaurus.com because it presents more choices, not only in terms of quantity, but also in quality. Use the thesaurus frequently! If you are in doubt, the thesaurus will help to find a better choice or even get your thoughts in a different, but better direction.

Dictionary – Same scenario: Every good word processor includes some spell checking power. Dictionary.com, however, presents more, and is some cases, better results.

Daily Writing Tips – Whether you are an author, attorney, manager or student, writing skills are essential to your success. The rise of the information age – with the proliferation of e-mails, blogs and social networks – makes the ability to write clear, correct English more important than ever. Daily Writing Tips is about that.

Editing Tools

In addition, there are a few websites available to support editing your work. As I wrote before, an author should not engage into extensive editing until the work is finished. Frequent editing will slow down the writing process. Nevertheless, brief relapses are allowed.

Polish My WritingPolishMyWriting.Com is a free Internet service for spelling error, grammar suggestion, or style suggestion. It is a nice tool, but the results are very close to those of a standard word processor. It is worth, however, to use it in addition to your word processor. Two opinions are better than just one.

AuroCrit – AutoCrit.Com provides some free reports to check for overused words, repeated phrases, and sentence length variations. These reports are limited to 5 per user per day, unless you sign up for their service. Higher-priced service levels check for redundancy, readability, etc. If you are serious about the editing process, I recommend the Platinum level ($77 per year), or the Professional level ($117 per year). I personally liked the “overused words” report, a feature I haven’t seen in any other program, even though sometimes the program complains about 2 occurrences of the same word, which I found a little too picky.

White Smoke – No hyperlink here, because I really don’t care for this product and the business practices. When you google for writing tools you will end up finding White Smoke one way or the other; they’re everywhere. I admit, it has been a while since I used their software, but it was a huge pain to install, and the results were acceptable, but not great.

And the winner is…

Grammarly.com – Formerly known as EssayRater.Com, Grammarly.com is primarily focussed on essays, but it is nevertheless a great help when you write a novel. Their website states “Grammarly is an automated proofreader and your personal grammar coach. Check your writing for grammar, punctuation, style and instantly enhance your texts.” Grammarly.com is by far my favorite editing tool! Grammarly.com checks for proper punctuation, wordiness, spelling, writing style, vocabulary use, and synonyms. Synonyms is my favorite tool, because their recommendations are fabulous! The downside is the price tag, and they don’t reveal the pricing until you signed for a free trail. If I remember correctly, I paid $77 for the annual subscription.

Note: Any editing tool will help to improve your text. Nevertheless, if you plan to approach an agent or publisher, it is mandatory to hire a professional editing service, otherwise your chances to be accepted are extremely slim. The price for a 60,000 word work should be in the neighborhood of $800.

Last, But Not Least

I know there are many more aspects on this topic, and I am not the source of all wisdom. If you want to contribute helpful information, please do so by any means. Any comment, whether you agree with me or not, is appreciated.

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Let’s Write A Novel – Character Development

On August 23, 2010, in Writing & Publishing, by Wilfried F. Voss

Many aspiring authors shy away from character development, but it is a simple fact that every good story hinges on character. Maybe you have a good feel for your characters, and it is absolutely acceptable to develop them while you write. However, you want your story to be consistent.

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Many aspiring authors shy away from character development, but it is a simple fact that every good story hinges on character. Maybe you have a good feel for the personalities in your novel, and it is absolutely acceptable to develop them while you write. However, you want your story to be consistent. Just think of the myriad of movie blunders where, for instance, the ten-year-old version of the main character is left-handed, while as an adult he is right-handed (that happened in Braveheart). On the other hand, Igor is allowed have a back hump that moves from right to left, if it fits the story line (See Young Frankenstein).

Character development does not necessarily mean a fully detailed psychological profile, and you don’t need to reveal all the details in your novel and possibly take a hit at readability. In other words, don’t bore the reader with too many details, but maintain consistency, and, after all, keep a list of all participants. It doesn’t make sense to scan through your writing to verify the correct spelling of a person, or if he/she had dark or light hair, etc. Character development can be as simple as keeping a database.

Note: There are programs available in which you fill certain characteristics such as gender, age, etc., and the program will even provide you information how the individual would respond to certain scenarios. I personally prefer to apply common sense, and if I feel unsure about a character I engage into further research, yet again emphasizing the importance of research – See my post Researching the Topic.

Developing a character, just like the story line, is a very creative process, and you will be surprised by the features they gain while you define them. Again, you don’t need to apply too many details, but make sure your main character is attractive to the intended readership by adding certain features.

In the following I am posting a few characters from The Monty Python Code.

The Monty Python Code

For those who happened to stumble upon this article per search engine, this particular post is part of an article series Let’s Write A Novel. In our little project we are going with mainstream taste, and we are going with Dan Brown. The title of our work will be The Monty Python Code. Any resemblance to The Da Vinci Code is, of course, purely coincidental.

To follow our writing project go to Let’s Write A Novel – The Monty Python Code.

Characters

Professor Hubert Ringtone
Main character. America’s top specialist on religious sects. Age: In the thirties. Tall, slender, but not athletic. Introvert. Tends to mumble when in female company. Hates the New York Yankees. Prefers green jackets. Always wears a mickey mouse tie.

Margaret Hatcher
One of Ringtone’s students. Brunette. Blue eyes. Wears glasses. Slightly aggressive attitude. Parents died when she was six. Grew up with grandmother. Only survivor of five students who blackmailed the leader of the Thetan Society.

Igor Feldman
The creepy character. Ugly, short creature with huge nose and hump on his back. Prefers dark clothing. Acts only at night. Was abused as a child. Loves the New York Yankees. Enjoys killing. Serves the “master,” whose identity is unknown.

Holly Darton
Supermodel. Huge “assets.” Blonde.

Don ‘Potatoe’ Quayle
Leader of the Knights of the Thetan Society. Age: Around 50. Wears eye-patch. Loves white, furry cats. Desires to be president of Thetan Society. Has problems with spelling. His sentences are limited to five words. Unhappy character. Never married, and never had sexual relationships.

Last, But Not Least

I know there are many more aspects on this topic, and I am not the source of all wisdom. If you want to contribute helpful information, please do so by any means. Any comment, whether you agree with me or not, is appreciated.

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Let’s Write A Novel – Outlining The Story

On August 22, 2010, in Writing & Publishing, by Wilfried F. Voss

The simple reason that many aspiring authors never make it beyond the first few chapters lies usually in a lack of organization. Let’s face it, writing a 60,000+ words work is a major project, and it should be handled as such. A rough outlining of the story does not only help to keep organized; it also gives you an overview of the work ahead of you. For instance, writing the outlining might tell you that the structure of your novel calls for 20 chapters. In this case you know that you need an average of 3,000 words per chapter.

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The Monty Python Code

For those who happened to stumble upon this article per search engine, this particular post is part of an article series Let’s Write A Novel. My intention is to challenge those authors who write about writing a novel. About 99% of these books are filled with inspirational blubbering. Their strongest feature is a strong, but misleading title. The rest is pure fraud.

In our little project we are going with mainstream taste, and we are going with Dan Brown. The title of our work will be The Monty Python Code. Any resemblance to The Da Vinci Code is, of course, purely coincidental.

To follow our writing project go to Let’s Write A Novel – The Monty Python Code.

Outlining the Story

The simple reason that many aspiring authors never make it beyond the first few chapters lies usually in a lack of organization. Let’s face it, writing a 60,000+ words work is a major project, and it should be handled as such. A rough outlining of the story does not only help to keep organized; it also gives you an overview of the work ahead of you. For instance, writing the outlining might tell you that the structure of your novel calls for 20 chapters. In this case you know that you need an average of 3,000 words per chapter.

Note: There is a multitude of programs available in the marketplace helping you to organize your writing. I tried a few of them, and they are indeed very helpful. Nevertheless, while they do help with organizing your writing project, most of them provide less-than-standard word processing capabilities. I personally prefer working with Microsoft Word, especially due to the automatic spell and style checker. In addition, I use Microsoft Excel to keep track of my research references – See my post Let’s Write A Novel – Researching the Topic.

Step #1 – The Synopsis

Try to summarize your novel in less than 200 words. Of course, 200 words is not enough to describe the story line, but think of it as a movie ad on TV. You don’t need to reveal the details of your novel; that is not the purpose of a synopsis. If you want to attract the attention of an agent or publisher, you need to act like a sales person.

In the case of our writing project The Monty Python Code I have come up with the following:

Professor Hubert Ringtone, America’s top specialist on religous sects, becomes an unwilling conspirator in a plot to reveal the deepest secrets of the Thetan Society, the fastest growing religious movement in the history of the world. Four of his students have been tortured and murdered after discovering the health records of the Thetan Society’s founder, Ron Bruiser. These records could prove devastating for the movement’s message of abstinence, or might even destroy its very foundation. Ringtone, with the help of another student, Margaret Hatcher, engages in a roller-coaster quest to find the location of the secret documents, followed closely by his nemesis, Don ‘Potatoe’ Quayle, the grandmaster of the Knights of the Thetan Society, the movement’s military side-arm.

I am sure there is still some room for improvement for this particular synopsis, but for now we’ll leave it as is – you get the idea.

Above synopsis already includes another step in our writing project, the character development. The synopsis includes four people, Professor Ringtone (apparently the main character), Ron Bruiser, Margaret Hatcher, and Don ‘Potatoe’ Quayle. We will come to the character development in a different chapter of the project, but let me make an important point: There is no forced chronological order in which you need to accomplish the steps of the writing project. You can start with writing the story, and while you write you encounter new characters, or you realize you need to add, remove, or move chapters. And even while you write the outlining you might discover characters you haven’t thought about before. Outlining is a dynamic process. It helps you to keep a focus on the story line, but it will most definitely change while you write.

Step #2 – The Outlining

As I wrote before, an outlining goes hand-in-hand with the character development. So, while you write the outlining, keep records of the characters you create and try to describe them. The first draft of the outlining will most probably result in only a few chapters, but over time you will add more, and you will rearrange them. As a result, do not number your chapters, but give them a brief description.

Okay… We now approach my second-most favorite work – writing the outlining. The most favorite work is the actual writing. The outline, though, is the first step into an adventure. Honestly, in the case of The Monty Python Code I don’t have a glimmer of a story line, but that only adds to the excitement. I will write it while I go with this post.

The Monty Python Code

Chapter – Igor Feldman kills student Hillary Pinton
Scene in a basement. Hillary is tied to a chair, blind-folded. Igor uses 20-inch knife to pierce her heart.

Chapter – Professor Ringtone arrested for murder
Ringtone, in front of his students, explains the history of the Thetan Society. Police shows up and arrests him.

Chapter – Ron Bruiser having sex in hotel room
Flashback – two years earlier. Scene: A hotel room in Monte Carlo with view to the Mediterranean Sea. Ron Bruiser, very drunk, has sex with supermodel Holly Darton, also very drunk. Hidden cameras film the scene.

Chapter – Interrogation
Professor Ringtone interrogated by FBI Special Agent Jethro Tibbs. Turns out, Hillary Pinton’s murder took place in Ringtone’s basement. Ringtone can prove he was at the university at the time of the murder, but Tibbs suspects Ringtone hired somebody to do the kill. Ringtone is released due to lack of evidence.

Chapter – Quayle’s Outrage
Scene: A meeting room at the Thetan Society’s headquarter in Salem, Massachusetts. Don Quayle is outraged. Ron Bruiser just told him he is being blackmailed. Bruiser orders Quayle to find and kill the blackmailer. Everything points to Professor Ringtone.

Chapter – Meeting at Ringtone’s house
Scene: Ringtone’s house around midnight. Margaret Hatcher, one of Ringtones students, is at the door and demands to talk to Ringtone. Confesses that she and four other students – who are now all dead – tried to blackmail Ron Bruiser.

Chapter – Igor at the house
Igor Feldmann watches Ringtone and Hatcher through a window. Good opportunity to write about his childhood – of course, he was abused – and his fantasies. Also mention “the master” who promised Igor the fulfillment of all his fantasies.

Chapter – Ron Bruiser orders another killing
Another flashback – one year earlier. Bruiser is on the phone in his office, ordering the killing of supermodel Holly Darton. She attempted to blackmail him, asking for $894,000 as a fund to further her acting career. Refer to the electronic bugs in his phone, and the person, two blocks away, overhearing the conversation.

Chapter – Ringtone meets Quayle
Late afternoon at the university. Ringtone wants to enter his car, but two dangerous looking guys with walk-in-closet-size chests push him into a large pink limousine. Inside he meets Don Quayle. Ringtone convinces Quayle he is not responsible for the blackmailing, but admits he has some vital information. Makes a deal to spare Margaret Hatcher’s life in exchange of the documents implicating Ron Bruiser. Quayle gives him 10 days to produce the evidence.

Chapter – Quayle background
Scene: Quayle inside the limousine on the way back to headquarters. Good opportunity to explain Quayle’s background and the military side-arm of the Thetan Society.

Skipping a few chapters – may add more later…

Final Chapter – The End
Ringtone and his new-found love, Hannah von Tana – a German exchange student, stand next to Margaret Hatcher’s dead body, kissing.

In the next post I will write a few words about character development, but the most exciting part is filling the chapters with real words. Stay tuned…

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Let’s Write A Novel – Researching the Topic

On August 20, 2010, in Writing & Publishing, by Wilfried F. Voss

Mark Twain once said, Get your facts first, and then you can distort them as much as you please, and this is all what writing a novel is about. As a novelist you have the liberty of distorting facts to fit them into your story line. At the same time, though, you’d like your novel to be believable. You don’t want to lose credit by taking too much liberty.

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Mark Twain once said, Get your facts first, and then you can distort them as much as you please, and this is all what writing a novel is about. As a novelist you have the liberty of distorting facts to fit them into your story line. At the same time, though, you’d like your novel to be believable. You don’t want to lose credit by taking too much liberty.

Tom Clancy once wrote about a nuclear explosion that destroyed Denver, Colorado, and that is absolutely acceptable. After all, it’s called fiction writing. His story would be unbelievable if had described Denver’s harbor located at the Gulf of Mexico. That would be part of insufficient research.

Little details like the location of the MI5 headquarters in London, the types of Chinese military uniforms, the history of the Hopi tribe, the behavioral patterns of wolves, etc. can be easily researched through the vast Internet resources, namely search engines. Reading books on the topic helps, of course, too. Traveling to the location of your novel would help to get a better look & feel of the life and culture there, but let’s face it, unless you have the travel budget of a Dan Brown you won’t make it to Jerusalem or to Lhasa in Tibet. So, in a nut-shell, good research should be an important part of writing your novel. The foundation, still, is your story line.

The “problem” I found with extensive research, though, is the cataloging of references. You may have located some interesting information, but it applies to a chapter that you haven’t written yet, and it may take weeks before you get there. As a result, all of my research literature is filled with little paper bookmarks with notes written on them. Sometimes I write down notes on my computer and save the file as “research.doc”. All in all, I use many .doc files in a folder, dedicated to the current novel, on my computer. They all contain information contributing to the story line.

The best tool to keep track of Internet references (i.e. websites) is Microsoft’s Excel (or the Mac or OpenOffice equivalent). I will not go into further detail about search engines such as Google, Bing, Yahoo, etc. I’m assuming you are familiar with search engines.

The following screen-shot shows an excerpt from an Excel file I used for my first novel, The Bleeding Hills.

I use the tabs on the bottom to describe the topic, in this case Bloody Sunday, Irish History, Town of Derry, etc. The first column in a sheet contains a short description of the resource (i.e. hyperlink), and the next includes the actual hyperlink. Maintaining an Excel file proved to be an invaluable tool for my research.

As I mentioned in another post, Let’s Write A Novel – Are You Prepared?, I deem it absolutely necessary that each author, published or not, maintains a blog. Not only will it provide a startup boost in terms of people getting to know you, but it is also a perfect tool to store and publish your research. Have a look at my article series The Panchen Lama Controversy which represents part of my research for my third novel, The Eleventh Incarnation.

I hope I could provide some hints, and, since I am not the ultimate source of wisdom, please leave a comment below. I am sure there are more ways of researching, and I would like to read about it.

The Monty Python Code

For those who happened to stumble upon this article per search engine, this particular post is part of an article series Let’s Write A Novel. My intention is to challenge those authors who write about writing a novel. About 99% of these books are filled with inspirational blubbering. Their strongest feature is a strong, but misleading title. The rest is pure fraud.

In our little project we are going with mainstream taste, and we are going with Dan Brown. The title of our work will be The Monty Python Code. Any resemblance to The Da Vinci Code is, of course, purely coincidental.

To follow our writing project go to Let’s Write A Novel – The Monty Python Code.

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Let’s Write A Novel – Are You Prepared?

On August 20, 2010, in Writing & Publishing, by Wilfried F. Voss

So, you had an idea. You want to write a novel. The story line is already in your head, and you are itching to get your hands on that keyboard. In your mind you have already sold thousands of copies, and you are thinking about who will play the lead role in the movie version. Been there, done that, and still like it…

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So, you had an idea. You want to write a novel. The story line is already in your head, and you are itching to get your hands on that keyboard. In your mind you have already sold thousands of copies, and you are thinking about who will play the lead role in the movie version. Been there, done that, and still like it…

The harsh reality is that most aspiring authors never finish the first draft of their novel and some start a second before the first one is not even close to completion. I personally managed to finish my first novel and publish it, but I also started writing my third novel after the second was only half finished. The major problem is that we all have too many good ideas, and it is hard to focus on one story, especially when writing it turns out to take more time than we estimated. I once calculated that, due to abundance of ideas, I could (theoretically) write four novels per year… if only I could write eight hours per day. In reality, I do have a daytime job and a family. The thought of quitting my job and leaving my wife and son didn’t appeal.

Before I explain a solution to the problem, let me add more obstacles to this Mission Impossible. First, a good novel should have at least 60,000 words, and that will take time. When your work is finished you need to hire an editing service to review and improve your work. Otherwise you won’t have the hint of a chance to be accepted by agents or publishers. Editing will cost you $800+. I have written several posts on this blog about the daunting task of finding an agent or publisher, or, in case you self-publish, market and sell your first novel. I will not go into further details; again, I wrote several posts about it. Promoting and selling your first novel is the most difficult task in the business world. Even traditional publishers won’t help you there, unless you have a Dan-Brown-Potential. So, writing should not be your only talent.

The solution to the problem is first of all perseverance, focus, and a major investment of time, blood, sweat, and tears. You may notice that I did not add talent to the formula. Talent does definitely help, but all aspiring writers believe they have it, and I won’t judge who has and who does not.

From my personal experience I can say that writing my first novel was nothing short of exciting. It was a trip into a different dimension, a different life and time. I had a good outline of my story, but it also took some surprising turns that I did not expect. A story develops while you write it, and that simple fact is absolutely fascinating. For that experience alone it was worth writing it.

So, here, based on my personal experience, are some tips:

  • Don’t expect your first novel to be a bestseller. I always say that the best marketing tool for your first novel is the release of the second.
  • Write for yourself, not for commercial success. Have fun!
  • Write plenty! The more you write the better your style will be in the end. You don’t necessarily need to write on your novel all the time. Watch people or events and write a story about it. Post it on your blog.
  • That being said, run a blog! This very website is my personal blog…
  • Read plenty! Read online versions of the New York Times, Washington Post, etc. Read from Hemingway to Sarah Palin (Yikes!). Reading will help improving your style.
  • Pace yourself to 3,000 to 5,000 words a week (some do better, some do worse).
  • Don’t edit your own writing over and over. You’re losing too much time. Keep the editing for the time after your first draft is done.
  • Find a place and time to do your writing on a regular basis.

The Monty Python Code

For those who happened to stumble upon this article per search engine, this particular post is part of an article series Let’s Write A Novel. My intention is to challenge those authors who write about writing a novel. About 99% of these books are filled with inspirational blubbering. Their strongest feature is a strong, but misleading title. The rest is pure fraud.

To follow our little writing project go to Let’s Write A Novel – The Monty Python Code.

Last, But Not Least

I know there are many more aspects on this topic, and I am not the source of all wisdom. If you want to contribute helpful information, please do so by any means. Any comment, whether you agree with me or not, is appreciated. The only request I have is to, please, keep a professional tone.

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